BLACKJACK is the new official brand of wheels of DMT RACING TEAM, Italian team which counts with the Portuguese athlete Tiago Ferreira, current XCM European champion and runner-up world.
With this partnership, Blackjack is now represented on a professional level in road (W52 FC Porto), XCM and XCO (DMT Racing Team).
The deal between the brand and the professional team will allow BLACKJACK to test a new carbon wheel range for XCO and XCM, before the official launch on the market.
The new Cross-Country product line will be submitted to intensive tests by the professional athletes to guarantee that when the wheels are available on the market, they will live up the expectations of all cycling lovers.
“This a natural step in the consolidation of our brand BLACKJACK, that wants to maintain its sustainable growth. Over the past years, we have been developing strategic partnerships that allow us to work with leading cycling professionals and consolidate the brand at different dimensions. The top cyclists provide us with relevant information based on their experience, which is essential for us to improve our products, and thus ensure that we will offer high-quality wheels to all the cycling lovers. “
Diogo Marques (Head of Marketing BLACKJACK)