Project designation | Productive Innovation
Project code | POCI-02-0853-FEDER-033424
Main Purpose | Enhance the competitiveness of Small and Medium Companies
Intervention Region | PT16 – Aveiro
Beneficiary | RODI – Sinks & Ideas, S.A.

 

Approval date | 15-02-2018
Start date | 19-01-2018
Conclusion date | 18-01-2020
Total eligible cost | 6.366.409,96 Euros
Financial support from the European Union | FEDER – 3.183.204,98 Euros

 

This project’s main goal is to increase the production capacity of wheels for e-bikes and the manufacture of sinks through new manufacturing processes, in order to increase productivity, while still ensuring quality. The planned investment in the cycling sector will allow the production of new products for the e-bike market, mainly aimed at the European market. When it comes to the sinks sector, the new process will allow the company to produce new models of sinks. RODI provides for the implementation of a system optimizing production and logistics processes and the development of new customer support tools, as well as the installation of a self-consumption photovoltaic system to rationalize energy consumption, an investment that mirrors the company’s culture social responsibility and sustainability. With this project, RODI aims to increase its turnover, its export rate, the net creation of jobs and the increase of the highly qualified employment rate.

Project designation | Enhancing, Affirming and Developing Internationalization at RODI, S.A.
Project code | 27/SI/2018 – POCI-02-0752-FEDER-042203
Main Purpose | Enhance the competitiveness of Small and Medium Companies
Intervention Region | PT16D: Center – Aveiro region
Beneficiary | RODI – Sinks & Ideas, S.A.

 

Approval date | 10-07-2019
Start date | 01-01-2019
Conclusion date | 3112-2020
Total eligible cost | 1.000.005,00 Euros
Financial support from the European Union | FEDER – 325.388,42 Euros

 

RODI has as strategical objectives for the following years, to establish the creation of a greater industrial capacity, to introduce new products  for conquering and/or consolidate of new markets, a new communication policy that gives greater awareness to the Company, to implement a new digital strategy and a productive transformation supported by new technologies and net creation of three job positions. RODI is intended to achieve an average exportation rate of 81%.

With this project, RODI will invest in actions that will allow it to put products on the market, by promoting them, as well as RODIs’ brand, whether through participation in fairs, catalogs, films, WEB platforms, or by conducting prospection trips to target markets. RODI also intends to invest in marketing and promotion tools. With the implementation of such actions, it is predicted that the Company will achieve an export  growth trajectory and thus will contribute for the increase of the highly qualified employment rate in the Aveiro region.
In the pre-project year, RODI had an international turnover of about 23,7 Million Euros,  and in the post-project we estimate that we will achieve 26 Million euros at an international level, with an investment in new markets in the domestic sector, such as Egypt, Senegal, Ukraine and Vietnam. In the cycling sector, the new markets to approach are Costa Rica, Slovenia, Israel, Ecuador and Mexico.

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