About Us

“There is no better feeling than to share a bike ride with other people.”
How many times have you thought of this? Cycling boosts your mood, and Blackjack, more than an international brand of rims and wheels for your bike, sets it up so you can pedal towards your biggest ambitions.

OUR MISSION

Our mission is to encourage you to challenge yourself, step out of your comfort zone, and take risks: we defy all cyclists to get on their bikes and take on new adventures head-on.

BE A CHALLENGER.
Ride with Blackjack Wheels.

WHAT DRIVES US

Since 2005, Blackjack has strived to create products that aim for greatness. We aspire to be a part of all cyclist’s adventures and help them bring out their competitive and challenging inner selves. We propose to achieve that with riding performance being a priority in everything we do.

AUDACIOUS DESIGN
Developing our range of products comprehends a series of complex processes and meticulous techniques that have been refined over the years. We have an experienced and passionate team who strives to create reliable, safe, and innovative solutions for your bike by focusing on quality engineering and design practices, and that aim for breaking boundaries and setting trends.

BORN INNOVATORS
We keep innovating and transforming our wheels and rims to give cyclists what they need and beyond. For us, providing the quality and reliability of our products means combining our in-house technical procedures with the ultimate test – the winnings of our racing teams.

GREEN MINDSET
We want to keep evolving towards a greener industry and encourage all of you to enjoy a more sustainable way of life while riding a bike. The goal is to achieve green manufacturing growth and to develop zero-waste and zero-emission projects, as well as socially responsible initiatives, with a great and measurable positive impact on our environment – this is the commitment we make to our company, our industry, and our community. Join us on this ride.

WORK HARD PLAY HARD

Blackjack rims and wheels are engineered and designed for anyone who wants to bring out their inner racer.
It’s more than a brand, it’s a lifestyle! No matter if you are in the countryside or the city. If you love racing through the mountain hills or prefer cruising down a long road. If you prefer to cover rougher tracks or often have to wind down through the daily traffic – if you choose a challenge, you choose Blackjack.
Where will we ride next?

Blackjack is part of RODI Cycling Solutions, a Portuguese company located in Aveiro, from the RODI Industries Group, working on the manufacture and commercialization of bicycle parts.
Deriving from our continuous development and high investments in innovation and technology, RODI has reached a solid position as a reference brand in both national and European markets.

OUR MILESTONES

2005
Creation of the Blackjack brand.

2009
RODI & Blackjack win the international Gazelle award for ‘Supplier of the Year”.

2011
Blackjack launches the Tubeless Ready collection. The success was immediate.

2012
Blackjack launches Ready collection

2013
New brand identity (new logo and new slogan).

2017
Start of production of carbon wheels, with the C50 model.

2018
Blackjack creates the UCI team – Blackjack Factory Racing – with the European downhill champion Francisco Pardal.

2019
Blackjack joins W52 FC Porto Cycling Team.

2021
Blackjack joins DMT Racing Team (Italy).

SUSTAINABILITY

ENVIRONMENTAL COMMITMENT
We want to build, protect and evolve Blackjack’s business model from a perspective of environmental sustainability, allowing for an eco-friendly business with minimal environmental impact. We care about the environment and want to create wheels for all cyclists who dream of riding in a greener world.

SOCIAL RESPONSIBILITY
Blackjack cares for supporting, contributing, and raising awareness for cycling as more than a sport. It transforms the way cities function, changes mindsets, and brings people together. We want to establish those same connections with our community through the power of bicycles. HOW DO WE DO IT?

Wheels that last, and last, and last…
The wheels we design are conceived with precision and long-term durability in mind. As a result, they are ready to carry heavier loads and travel longer distances in any race or challenge for years to come.

Safety first!
The quality of a bicycle’s set of wheels has a big impact on its safety. We understand how this is important for cyclists to feel, which is why all Blackjack wheels are built to be extremely reliable throughout their lifespan. All models are put through a series of performance tests, impact resistance tests, and other tests before being released onto the market.

Green thinking: To be or … to be!
The world has changed, and we are changing as well! Blackjack recognizes this need as the two-wheel industry is evolving towards more sustainable management. Our goal is to produce cycling components with the least amount of environmental impact possible by upgrading our manufacturing processes to less polluting and more efficient versions, being aware of the materials we use, and promoting eco-friendly practices throughout our supply chain. Also, we will continue to change mindsets, promote health, and ensure the well-being of our employees and cycling community through the power of sports.

Changing the world through cycling
We want to use the power of cycling to educate our industry and community about the importance of taking more sustainable actions. That is why we support initiatives such as the ‘’Shift Cycling Culture’’ and promote several cultural, social, and environmental projects within our community, with the intent of establishing a connection that puts the world’s sustainability first.

Teams, Riders & Cycling events
Blackjack sponsors winning teams like the DMT Racing Team. Since 2021 Blackjack is the official wheels’ sponsor for the DMT Racing Team, the Italian-winning team of the Portuguese athlete Tiago Ferreira, XCM European champion and runner-up world.

We also support:
Portugal’s National cycling team. In 2022, Blackjack sponsored the sub-19 and sub-23 teams from Portugal’s National cycling team during the 2022 UEC U19 and U23 European Championship Anadia.
Bairrada Cycling Team.
Iron Brothers Triathlon.
Cabreira Solutions – cycling events in Portugal.